I build products, systems and experiences at the intersection
of human behavior, physical design
and emerging technology.
I don't start from form.
I start from what people actually need, and I follow that question all the way
to the product, the experience
and the brand, built as one system,
from first insight to market,
and toward what comes next.
Graduated from the École Nationale Supérieure des Arts Décoratifs
(ENSAD), Paris, in 2001.
This page presents a selection
of projects from the past fifteen years. More will follow in the coming days.
I build products, systems and experiences at the intersection
of human behavior, physical design and emerging technology.
I don't start from form.
I start from what people actually need, and I follow that question all the way to the product, the brand and the ecosystem around it.
Graduated from the École Nationale Supérieure des Arts Décoratifs (ENSAD), Paris, in 2001.
This page presents a selection
of projects from the past fifteen years. More will follow in the coming days.
Exalt training
Innovation · Product & Service · SportTech
A connected performance system for racehorse training.
Client:
Groupe Paris-Turf
Project facts:
Duration — 18 months
Budget — approximately €1.5M
Challenge:
Racehorse training still relies largely on observation and intuition.
The ambition was to transform training into measurable, data-driven performance and open new possibilities for the racing industry.
Solution:
Developed with trainers, veterinarians and racing professionals, the project explored how biometric data could support everyday training decisions.
Exalt Training combines an embedded sensor integrated into an ergonomic girth sleeve with a mobile application capturing real-time biometric data such as heart rate and stride. The data is translated into clear performance indicators for trainers.
Designed for real training conditions, the system enables immediate analysis and long-term performance tracking.
The project led to the creation of Exalt Training, a new technology venture bringing data-driven performance tools to the racing industry.
—
Agency:
SOUFFL, global design & innovation studio
SOUFFL contributors:
Arnaud Carrette — Project Director
Fabien Fumeron — Director of Technology and Science
Jean-Marie Alfonsi — Mobile App Development
Jeremy Godineau — Mobile App Design
Exalt_training_Logotype
Exalt_training_App
Exalt_training_Visual_Language
Exalt_training_Sensor
Exalt_training_Sleeve_Sensor
Exalt_training_Sleeve_Sensor_App
Exalt_training_Campaign
Exalt_training_Campaign
Remotely monitor multiple horses
Exalt_training_Indicators
Exalt_training_ultra_ergonomic_design
Exalt_training_sleeve_design_research
Exalt_training_System
Exalt_training_Sensor
exalt_training_sensor_design_research
Designed for trot and gallop
Designed for trot and gallop
Exalt training
Innovation · Product & Service · SportTech
A connected performance system for racehorse training.
Client:
Groupe Paris-Turf
Project facts:
Duration — 18 months
Budget — approximately €1.5M
Challenge:
Racehorse training still relies largely on observation and intuition.
The ambition was to transform training into measurable, data-driven performance and open new possibilities for the racing industry.
Solution:
Developed with trainers, veterinarians and racing professionals, the project explored how biometric data could support everyday training decisions.
Exalt Training combines an embedded sensor integrated into an ergonomic girth sleeve with a mobile application capturing real-time biometric data such as heart rate and stride. The data is translated into clear performance indicators for trainers.
Designed for real training conditions, the system enables immediate analysis and long-term performance tracking.
The project led to the creation of Exalt Training, a new technology venture bringing data-driven performance tools to the racing industry.
—
Agency:
SOUFFL, global design & innovation studio
SOUFFL contributors:
Arnaud Carrette — Project Director
Fabien Fumeron — Director of Technology and Science
Jean-Marie Alfonsi — Mobile App Development
Jeremy Godineau — Mobile App Design
Exalt_training_Logotype
Exalt_training_App
Exalt_training_Visual_Language
Exalt_training_Sensor
Exalt_training_Sleeve_Sensor
Exalt_training_Sleeve_Sensor_App
Exalt_training_Campaign
Exalt_training_Campaign
Remotely monitor multiple horses
Exalt_training_Indicators
Exalt_training_ultra_ergonomic_design
Exalt_training_sleeve_design_research
Exalt_training_System
Exalt_training_Sensor
exalt_training_sensor_design_research
Designed for trot and gallop
Designed for trot and gallop
SkinSave
Innovation · Product & Service · Medical Device
A medical patch giving emergency responders instant access to critical patient data.
Client:
A global Swiss health leader.
Project facts
Duration — 12 months
Budget — approximately €1.5M
Challenge:
Critical medical information is often invisible when emergency care begins.
For people living with rare disorders, the absence of immediate access to diagnosis or treatment protocols can be life-threatening, especially when they cannot communicate.
Solution:
Developed with patients, emergency professionals and caregivers, the project explored how medical information could become visible at the moment care begins.
SkinSafe is a medical patch worn directly on the skin and connected to a secure database. A simple NFC scan gives emergency teams instant access to diagnosis and treatment protocols. If NFC is unavailable, a unique identifier linked to 112 enables dispatch to coordinate the response.
SkinSafe turns medical identification into a discreet, body-worn safety signal.
A solution enabling immediate patient identification and tailored care by emergency responders in any situation.—
Agency:
SOUFFL, global design & innovation studio
My role:
• SOUFFL Chief Creative Officer
Led and defined:
• Innovation strategy
• System thinking and solution architecture
• Core concept
• Brand positioning and identity
• Overall creative & art direction
Designed:
• Experience & interaction
• Product & interface
• Design & Art direction
SOUFFL contributors:
Sara Baumgartner — Design
Fabien Fumeron — Technology
Claudie Prodon — Service Design
Lucia Rubio — Project Management
Logotype
A discreet, light-sensitive patch.
A direct access key to emergency services
Access key to your data
Immediate identification for personalized care.
Signage recognized by emergency staff
You control your data at all times
SkinSafe packaging
A patch to apply in the right place
A comfortable patch you always wear
Light reveals the invisible
A patch designed for all skin tones
SkinSave
Innovation · Product & Service · Medical Device
A medical patch giving emergency responders instant access to critical patient data.
Client:
A global Swiss health leader.
Project facts
Duration — 12 months
Budget — approximately €1.5M
Challenge:
Critical medical information is often invisible when emergency care begins.
For people living with rare disorders, the absence of immediate access to diagnosis or treatment protocols can be life-threatening, especially when they cannot communicate.
Solution:
Developed with patients, emergency professionals and caregivers, the project explored how medical information could become visible at the moment care begins.
SkinSafe is a medical patch worn directly on the skin and connected to a secure database. A simple NFC scan gives emergency teams instant access to diagnosis and treatment protocols. If NFC is unavailable, a unique identifier linked to 112 enables dispatch to coordinate the response.
SkinSafe turns medical identification into a discreet, body-worn safety signal.
A solution enabling immediate patient identification and tailored care by emergency responders in any situation.—
Agency:
SOUFFL, global design & innovation studio
My role:
• SOUFFL Chief Creative Officer
Led and defined:
• Innovation strategy
• System thinking and solution architecture
• Core concept
• Brand positioning and identity
• Overall creative & art direction
Designed:
• Experience & interaction
• Product & interface
• Design & Art direction
SOUFFL contributors:
Sara Baumgartner — Design
Fabien Fumeron — Technology
Claudie Prodon — Service Design
Lucia Rubio — Project Management
Logotype
A discreet, light-sensitive patch.
A direct access key to emergency services
Access key to your data
Immediate identification for personalized care.
Signage recognized by emergency staff
You control your data at all times
SkinSafe packaging
A patch to apply in the right place
A comfortable patch you always wear
Light reveals the invisible
A patch designed for all skin tones
compose
Innovation · Product & Service · Living Ecosystem
Designing a shared housing model that reconnects people
Client:
Compose, Coliving Factory
Project facts:
Duration — 2 years
Budget — confidential
Challenge: Urban life often leads to isolation, especially during life transitions.
The ambition was to rethink shared housing by balancing autonomy and social connection while imagining a new model for urban living.
Solution:
Over two years, we studied contemporary lifestyles in depth to understand how people live together and navigate the different transitions in their lives.
Through field research and behavioral analysis, we identified several resident profiles and designed the services, spaces and living experience around their needs and daily practices.
Compose was conceived as a complete ecosystem: a housing model, a system of individual and community services, and a living experience designed to support both independence and social connection.
We also defined the vision of the project and coached the leadership team so they could embody and deploy it.
This vision is expressed through a living generative identity system, with a logo evolving alongside the community and the company.
Today Compose has grown into a network of 30 residences and around 500 homes, demonstrating the scalability of a housing ecosystem where space, services and brand are designed as one system.—
Agency:
SOUFFL, global design & innovation studio
My role:
• SOUFFL Chief Creative Officer
Led and defined:
• Innovation strategy
• Concept & vision
• Brand positioning and identity
• Overall creative & art direction
Designed:
• Brand identity
SOUFFL contributors:
Arnaud Carrette — Business Model, Project Director
Thomas Faucheux — Design
Claudie Prodon — Foresight
Bernard Simoni — Brand voice & copywriting
Chloé Thomas — Service Design
A data-driven generative logotype connected to its ecosystem
Relinking: a new vision of shared living
A logo connecting compose residents
compose manifesto
Space and architecture
Residents
compose_services
compose_cities
More than housing: services in and around the neighborhood
compose_website
compose_colors
Compose services
compose_pictogram
compose typography
The compose sign
Four shapes forming the sign
compose: inside and outside
compose
Innovation · Product & Service · Living Ecosystem
Designing a shared housing model that reconnects people
Client:
Compose, Coliving Factory
Project facts:
Duration — 2 years
Budget — confidential
Challenge: Urban life often leads to isolation, especially during life transitions.
The ambition was to rethink shared housing by balancing autonomy and social connection while imagining a new model for urban living.
Solution:
Over two years, we studied contemporary lifestyles in depth to understand how people live together and navigate the different transitions in their lives.
Through field research and behavioral analysis, we identified several resident profiles and designed the services, spaces and living experience around their needs and daily practices.
Compose was conceived as a complete ecosystem: a housing model, a system of individual and community services, and a living experience designed to support both independence and social connection.
We also defined the vision of the project and coached the leadership team so they could embody and deploy it.
This vision is expressed through a living generative identity system, with a logo evolving alongside the community and the company.
Today Compose has grown into a network of 30 residences and around 500 homes, demonstrating the scalability of a housing ecosystem where space, services and brand are designed as one system.—
Agency:
SOUFFL, global design & innovation studio
My role:
• SOUFFL Chief Creative Officer
Led and defined:
• Innovation strategy
• Concept & vision
• Brand positioning and identity
• Overall creative & art direction
Designed:
• Brand identity
SOUFFL contributors:
Arnaud Carrette — Business Model, Project Director
Thomas Faucheux — Design
Claudie Prodon — Foresight
Bernard Simoni — Brand voice & copywriting
Chloé Thomas — Service Design
A data-driven generative logotype connected to its ecosystem
Relinking: a new vision of shared living
A logo connecting compose residents
compose manifesto
Space and architecture
Residents
compose_services
compose_cities
More than housing: services in and around the neighborhood
compose_website
compose_colors
Compose services
compose_pictogram
compose typography
The compose sign
Four shapes forming the sign
compose: inside and outside
Morland
Interface Design · Data Visualization · Digital Twin
A digital twin for a mixed-use urban ecosystem.
Client:
Morland Mixité Capitale / Emerige
Challenge:
Morland Mixité Capitale brings together housing, offices, hotel, retail, cultural spaces and public programs within a single building.
Understanding how these activities interact over time is essential to operate such a complex environment.
Solution:
Morland Twin is a digital interface designed to visualize the building as a living system.
The platform connects real-time data from the building and translates it into clear spatial and temporal indicators. Operators can explore how spaces are used, monitor energy performance and understand the relationships between activities, flows and time.
By turning complex building data into a readable visual system, Morland Twin provides a new way to observe, understand and operate a mixed-use urban ecosystem.—
Agency:
SOUFFL, global design & innovation studio
My role:
• SOUFFL Chief Creative Officer
Led and defined:
• Concept & vision
• Brand positioning and identity
• Overall creative & art direction
Designed:
• Interface design
SOUFFL contributors:
Sara Baumgartner — Design 3D
Maxime Duval — Project Manager
Lola Calmejane — Design
Morland_Mixite_Capitale_building
Morland_Digital_Twin_Interface
An interface designed to read information across time and space
A visual language designed to differentiate information types
A perfectly accurate representation
A twin that reveals spatial interrelationships
The Twin interface - UI, UX
Master time and information
Morland
Interface Design · Data Visualization · Digital Twin
A digital twin for a mixed-use urban ecosystem.
Client:
Morland Mixité Capitale / Emerige
Challenge:
Morland Mixité Capitale brings together housing, offices, hotel, retail, cultural spaces and public programs within a single building.
Understanding how these activities interact over time is essential to operate such a complex environment.
Solution:
Morland Twin is a digital interface designed to visualize the building as a living system.
The platform connects real-time data from the building and translates it into clear spatial and temporal indicators. Operators can explore how spaces are used, monitor energy performance and understand the relationships between activities, flows and time.
By turning complex building data into a readable visual system, Morland Twin provides a new way to observe, understand and operate a mixed-use urban ecosystem.—
Agency:
SOUFFL, global design & innovation studio
My role:
• SOUFFL Chief Creative Officer
Led and defined:
• Concept & vision
• Brand positioning and identity
• Overall creative & art direction
Designed:
• Interface design
SOUFFL contributors:
Sara Baumgartner — Design 3D
Maxime Duval — Project Manager
Lola Calmejane — Design
Morland_Mixite_Capitale_building
Morland_Digital_Twin_Interface
An interface designed to read information across time and space
A visual language designed to differentiate information types
A perfectly accurate representation
A twin that reveals spatial interrelationships
The Twin interface - UI, UX
Master time and information
SOUFFL
Entrepreneurship · Creative Direction · Design Vision
During my studies at the Beaux-Arts and later at the École nationale supérieure des Arts Décoratifs (ENSAD) in Paris, I encountered several foundational models: the Bauhaus, which brought disciplines together around the workshop; Design Programmes, founded in France by Roger Tallon; and IDEO, created in the United States by David Kelley, Bill Moggridge and Mike Nuttall.
They all shared the same ambition: to design holistically, from analysis to the emergence of a concept and through to its realization.
With this vision in mind, we founded SOUFFL with my two partners Fabien Fumeron and Arnaud Carrette. The studio was conceived as a global design practice, able to operate from strategy and systems to visible forms and experiences.
Our roots lie in video games and interaction design, disciplines where interfaces, storytelling and emotion merge to create open worlds. Over the years, we expanded that culture to explore how humans, technology and meaning evolve together.
We approached each project with curiosity, empathy and rigor. At the intersection of technology and culture, we cultivated hybrid practices, blending disciplines to bring coherence, value and quality to complex transformations.
The name SOUFFL comes from the French word souffle (“breath”).
Because developing these kinds of projects requires endurance, breath and the ability to maintain direction. This direction is symbolized by the arrow in the logotype, which also represents the alliance between the three founders and their complementary expertise: business, design and technology.
Why without the final “e”?
Because the “e” stands for vision. And vision lies ahead. It is what we build for each project, always projected further forward. The arrow indicates that direction.
Over twelve years, we built a studio of around thirty people and developed a structured and forward-looking design offering, supported by proprietary methodologies, internally developed tools and technologies, and a recognized expertise in France in the design of experiences, identities and design systems.
The studio delivered nearly one hundred projects, ranging from focused initiatives to large-scale transformations. Its work received several design awards and was featured in design publications.
Clients included Chanel, Van Cleef & Arpels, QC Terme, Club Med, Compose, Homsphere, Spitfire, Chabé, BNP Paribas, Arval, AXA Next, Crédit Agricole, Allianz, GMF, Citeo, Suez, Saint-Gobain, Pernod Ricard, Danone, Carrefour, Manutan, Truffaut, Weldom, Hager, Roche, Paris Turf, Orange, Ubisoft, RATP and Adecco.
After twelve years of activity, SOUFFL closed in 2026 following its acquisition by a consulting firm.
This case presents the studio’s service offering and identity.—
My role:
• SOUFFL Chief Creative Officer
Defined and led the studio’s:
• Innovation strategy
• Concept & vision
• Brand positioning and identity
• Overall creative direction
• Design & Art direction
SOUFFL Co-founders:
Arnaud Carrette — Managing Director
Fabien Fumeron — Technology Director
Contributors to the SOUFFL brand development:
Arnaud Carrette — Partner
Fabien Fumeron — Partner
Sara Baumgartner — Interaction designer & Illustrator
Marc-Alexandre Broc — Director
Aude Castan — Brand tone of voice & copywriting
Malo Jellin - Illustrator
Cassandre Leguay — Interaction designer & typography
Arnaud Maupérin — Interaction designer & typography
Victor Miellin — Interaction designer
Souffl logotype
SOUFFL value proposition
SOUFFL website
SOUFFL website
SOUFFL posters
SOUFFL services
SOUFFL posters
SOUFFL Website - Services
SOUFFL Website - Services
SOUFFL Illustrations
SOUFFL Sans Ultra Condensed
SOUFFL Sans Ultra Condensed
SOUFFL pictogram system
Souffl Ultra Condensed
Souffl pictos
SOUFFL in publications
SOUFFL in publications
SOUFFL
Entrepreneurship · Creative Direction · Design Vision
During my studies at the Beaux-Arts and later at the École nationale supérieure des Arts Décoratifs (ENSAD) in Paris, I encountered several foundational models: the Bauhaus, which brought disciplines together around the workshop; Design Programmes, founded in France by Roger Tallon; and IDEO, created in the United States by David Kelley, Bill Moggridge and Mike Nuttall.
They all shared the same ambition: to design holistically, from analysis to the emergence of a concept and through to its realization.
With this vision in mind, we founded SOUFFL with my two partners Fabien Fumeron and Arnaud Carrette. The studio was conceived as a global design practice, able to operate from strategy and systems to visible forms and experiences.
Our roots lie in video games and interaction design, disciplines where interfaces, storytelling and emotion merge to create open worlds. Over the years, we expanded that culture to explore how humans, technology and meaning evolve together.
We approached each project with curiosity, empathy and rigor. At the intersection of technology and culture, we cultivated hybrid practices, blending disciplines to bring coherence, value and quality to complex transformations.
The name SOUFFL comes from the French word souffle (“breath”).
Because developing these kinds of projects requires endurance, breath and the ability to maintain direction. This direction is symbolized by the arrow in the logotype, which also represents the alliance between the three founders and their complementary expertise: business, design and technology.
Why without the final “e”?
Because the “e” stands for vision. And vision lies ahead. It is what we build for each project, always projected further forward. The arrow indicates that direction.
Over twelve years, we built a studio of around thirty people and developed a structured and forward-looking design offering, supported by proprietary methodologies, internally developed tools and technologies, and a recognized expertise in France in the design of experiences, identities and design systems.
The studio delivered nearly one hundred projects, ranging from focused initiatives to large-scale transformations. Its work received several design awards and was featured in design publications.
Clients included Chanel, Van Cleef & Arpels, QC Terme, Club Med, Compose, Homsphere, Spitfire, Chabé, BNP Paribas, Arval, AXA Next, Crédit Agricole, Allianz, GMF, Citeo, Suez, Saint-Gobain, Pernod Ricard, Danone, Carrefour, Manutan, Truffaut, Weldom, Hager, Roche, Paris Turf, Orange, Ubisoft, RATP and Adecco.
After twelve years of activity, SOUFFL closed in 2026 following its acquisition by a consulting firm.
This case presents the studio’s service offering and identity.—
My role:
• SOUFFL Chief Creative Officer
Defined and led the studio’s:
• Innovation strategy
• Concept & vision
• Brand positioning and identity
• Overall creative direction
• Design & Art direction
SOUFFL Co-founders:
Arnaud Carrette — Managing Director
Fabien Fumeron — Technology Director
Contributors to the SOUFFL brand development:
Arnaud Carrette — Partner
Fabien Fumeron — Partner
Sara Baumgartner — Interaction designer & Illustrator
Marc-Alexandre Broc — Director
Aude Castan — Brand tone of voice & copywriting
Malo Jellin - Illustrator
Cassandre Leguay — Interaction designer & typography
Arnaud Maupérin — Interaction designer & typography
Victor Miellin — Interaction designer
Souffl logotype
SOUFFL value proposition
SOUFFL website
SOUFFL website
SOUFFL posters
SOUFFL services
SOUFFL posters
SOUFFL Website - Services
SOUFFL Website - Services
SOUFFL Illustrations
SOUFFL Sans Ultra Condensed
SOUFFL Sans Ultra Condensed
SOUFFL pictogram system
Souffl Ultra Condensed
Souffl pictos
SOUFFL in publications
SOUFFL in publications
Adidas Match Tracker
Interface Design · Data Visualization · Sports
A real-time data visualization app for the UEFA Champions League.
Client:
Adidas
Challenge:
How to reveal the dynamics of a football match through data.
Solution:
Match Tracker visualizes every pass, shot, formation and goal in real time using live match data.
The interface translates complex game statistics into a clear visual system that reveals the rhythm and structure of play.
Agency: 180 Amsterdam / group94/ Riot
Video: 180 Amsterdam—
My role at group94
• Art Direction
• Interaction Design
group94 contributors:
Pascal Leroy — Creative Director
Julian Hudson — Creative programmer
Match Tracker Presentation Video
Interface
Heatmap on the playground
Data
Space-time control
Passes, cards, plays …
Match intensity …
Play time, stoppage time, extra time
Seeing every hundredth of a second
Adidas Match Tracker
Interface Design · Data Visualization · Sports
A real-time data visualization app for the UEFA Champions League.
Client:
Adidas
Challenge:
How to reveal the dynamics of a football match through data.
Solution:
Match Tracker visualizes every pass, shot, formation and goal in real time using live match data.
The interface translates complex game statistics into a clear visual system that reveals the rhythm and structure of play.
Agency: 180 Amsterdam / group94/ Riot
Video: 180 Amsterdam—
My role at group94
• Art Direction
• Interaction Design
group94 contributors:
Pascal Leroy — Creative Director
Julian Hudson — Creative programmer
Match Tracker Presentation Video
Interface
Heatmap on the playground
Data
Space-time control
Passes, cards, plays …
Match intensity …
Play time, stoppage time, extra time
Seeing every hundredth of a second
Armani
Interface Design · E-commerce · Luxury
Designing the e-commerce experience for Armani USA.
Client:
Armani / L’Oréal
Challenge:
How to design an e-commerce experience that reflects the codes of a luxury brand while guiding visitors naturally toward product discovery and purchase.
Solution:
The website was designed as an immersive brand experience, introducing visitors to the visual and emotional universe of Armani Beauty before leading them progressively to the products.
Through refined layouts, strong imagery and intuitive navigation, the interface balanced storytelling and commerce, creating a seamless transition between brand immersion and online shopping.
Unfortunately, the project was never launched, for reasons unknown to me.
—
My role at Megalo(s)
• Art Direction
• Interaction Design
Megalo(s) contributors:
Nicolas Forestier — Consulting Director
Grid and square, Armani’s design language
Light as a structural element
Detail
Beauty
Beauty
Fragrance
Lipstick
An atmosphere shaped by each product universe.
Colors
Armani
Interface Design · E-commerce · Luxury
Designing the e-commerce experience for Armani USA.
Client:
Armani / L’Oréal
Challenge:
How to design an e-commerce experience that reflects the codes of a luxury brand while guiding visitors naturally toward product discovery and purchase.
Solution:
The website was designed as an immersive brand experience, introducing visitors to the visual and emotional universe of Armani Beauty before leading them progressively to the products.
Through refined layouts, strong imagery and intuitive navigation, the interface balanced storytelling and commerce, creating a seamless transition between brand immersion and online shopping.
Unfortunately, the project was never launched, for reasons unknown to me.
—
My role at Megalo(s)
• Art Direction
• Interaction Design
Megalo(s) contributors:
Nicolas Forestier — Consulting Director
Grid and square, Armani’s design language
Light as a structural element
Detail
Beauty
Beauty
Fragrance
Lipstick
An atmosphere shaped by each product universe.
Colors
Nike ACG
Digital
Designing the Nike ACG Europe website.
Client:
Nike
Challenge:
How to create a digital experience reflecting the spirit of ACG (All Conditions Gear), a brand dedicated to outdoor exploration, trail running and water activities.
The challenge was to present both the products and the athletes embodying the brand’s culture.
Solution:
The website was designed as an immersive experience inspired by the outdoors.
Strong visual storytelling featured athletes in real environments while guiding visitors naturally toward the products designed for trail and water activities.
The interface balances brand culture, performance and product discovery.—
My role at Duke (Razorfish now)
• Art Direction
• Interaction Design
Duke contributors:
Nicolas Patris — Creative Programmer
Nicolas Peigner — Project Manager
Sébastien Pichet — Motion Design
Benjamin Przespolewski — Creative Director
Nike ACG - All Conditions Gear
Base Jump
Nike ACG website
Meet the athletes
Trail Team (climbing, base jumping, trail running)
Team Water
The Soaker
The Soaker: a shoe designed for water activities
The Soaker
Nike ACG
Digital
Designing the Nike ACG Europe website.
Client:
Nike
Challenge:
How to create a digital experience reflecting the spirit of ACG (All Conditions Gear), a brand dedicated to outdoor exploration, trail running and water activities.
The challenge was to present both the products and the athletes embodying the brand’s culture.
Solution:
The website was designed as an immersive experience inspired by the outdoors.
Strong visual storytelling featured athletes in real environments while guiding visitors naturally toward the products designed for trail and water activities.
The interface balances brand culture, performance and product discovery.—
My role at Duke (Razorfish now)
• Art Direction
• Interaction Design
Duke contributors:
Nicolas Patris — Creative Programmer
Nicolas Peigner — Project Manager
Sébastien Pichet — Motion Design
Benjamin Przespolewski — Creative Director
Nike ACG - All Conditions Gear
Base Jump
Nike ACG website
Meet the athletes
Trail Team (climbing, base jumping, trail running)
Team Water
The Soaker
The Soaker: a shoe designed for water activities
The Soaker
O.zen
Innovation · Product & Service · Wellness Tech
Transforming a video game into a connected wellness startup.
Client:
Ubisoft
Challenge:
Originally developed by Ubisoft, O.ZEN was an experimental video game designed to introduce cardiac coherence, a breathing-based stress management technique.
However, in its desktop format the experience struggled to reach a broader audience.
The challenge was to rethink O.ZEN as a simple, mobile and accessible solution capable of helping people manage stress in everyday life.
Solution:
Over an 18-month entrepreneurial journey, Souffl reinvented the experience and repositioned O.ZEN as a connected wellness product rather than a game.
The team redesigned the user experience around short breathing sessions accessible anywhere, allowing users to visualize their heart rhythm in real time. A new compact physiological sensor was designed and tested, enabling the experience to connect seamlessly to smartphones and tablets.
Alongside the product, Souffl redefined the positioning, business model and launch strategy, moving from a complex B2B2C approach to a direct-to-consumer model inspired by startup culture.
Presented to major technology actors including Apple, O.ZEN became a proof of concept demonstrating how video game design can create meaningful well-being experiences where breathing connects emotion, data and daily rituals.
—
My role:
• SOUFFL Chief Creative Officer
Defined and led the studio’s:
• Brand positioning and identity
• Overall creative direction
• Design & Art direction
SOUFFL Contributors:
Arnaud Carrette — Innovation strategy, Project Director
Fabien Fumeron — Technology Director
Ubisoft:
Sébastien Kochman — O.ZEN Creator & Executive Creative Director — The Boss
O.ZEN, video Presentation
75% of the population is exposed to stress
Breathing and cardiac coherence
Controlling an interface with your breath
Interviews with major Silicon Valley companies
Design of O.ZEN’s value proposition
A sensor designed for mobility
O.ZEN Website
O.ZEN Packaging Design
O.zen
Innovation · Product & Service · Wellness Tech
Transforming a video game into a connected wellness startup.
Client:
Ubisoft
Challenge:
Originally developed by Ubisoft, O.ZEN was an experimental video game designed to introduce cardiac coherence, a breathing-based stress management technique.
However, in its desktop format the experience struggled to reach a broader audience.
The challenge was to rethink O.ZEN as a simple, mobile and accessible solution capable of helping people manage stress in everyday life.
Solution:
Over an 18-month entrepreneurial journey, Souffl reinvented the experience and repositioned O.ZEN as a connected wellness product rather than a game.
The team redesigned the user experience around short breathing sessions accessible anywhere, allowing users to visualize their heart rhythm in real time. A new compact physiological sensor was designed and tested, enabling the experience to connect seamlessly to smartphones and tablets.
Alongside the product, Souffl redefined the positioning, business model and launch strategy, moving from a complex B2B2C approach to a direct-to-consumer model inspired by startup culture.
Presented to major technology actors including Apple, O.ZEN became a proof of concept demonstrating how video game design can create meaningful well-being experiences where breathing connects emotion, data and daily rituals.
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My role:
• SOUFFL Chief Creative Officer
Defined and led the studio’s:
• Brand positioning and identity
• Overall creative direction
• Design & Art direction
SOUFFL Contributors:
Arnaud Carrette — Innovation strategy, Project Director
Fabien Fumeron — Technology Director
Ubisoft:
Sébastien Kochman — O.ZEN Creator & Executive Creative Director — The Boss
O.ZEN, video Presentation
75% of the population is exposed to stress
Breathing and cardiac coherence
Controlling an interface with your breath
Interviews with major Silicon Valley companies
Design of O.ZEN’s value proposition
A sensor designed for mobility
O.ZEN Website
O.ZEN Packaging Design