Designer and Chief Creative Officer, I have worked for over twenty years at the intersection of design, innovation and entrepreneurship, building products, experiences and brands as one system, from first insight to market.

I co-founded SOUFFL, a global design and innovation studio, where I led end-to-end creation across healthcare, sport, luxury and digital culture. This has resulted in ventures like Compose, a coliving model acquired by Groupe Decaux, and Exalt Training, a connected performance system combining physiological research, hardware design and data visualization, deployed on racetracks.

My practice is rooted in systemic thinking. I don't design objects or interfaces in isolation. I design the conditions under which they make sense: the behavior, the brand, the ecosystem, the business model. I bring to every project a strong culture of brand and a deep knowledge of the client.

I have collaborated with organizations including Adidas, Chanel, Nike, Roche, Ubisoft and Mercedes-Benz. I also taught and directed interaction design programs for over a decade in several design schools in France and abroad.

Today I explore artificial intelligence as both a design material and a construction medium, building my own tools and workflows to create new forms of interfaces and visual systems.

Deeply influenced by modern art and mountain culture, I draw inspiration from exploration, endurance and long-distance disciplines such as mountaineering and ultra-trail running.

You can follow me on ITRA, UTMB or Strava.