I am a designer, Chief Creative Officer, entrepreneur and teacher working at the intersection of design, innovation and technology.

Graduated from the École nationale supérieure des Arts Décoratifs (ENSAD), Paris, in 2000, with a focus on graphic and interaction design.
My work explores the design of brands, products and complex ecosystems across healthcare, sport, luxury and digital culture.

Collaborations include organizations such as Nike, Adidas, Ubisoft, Mercedes-Benz, Chanel, Armani, Diesel, Musée de Grenoble and Roche.


A practice rooted in concept-driven design, combining visual culture, interaction design and emerging technologies to create meaningful systems, products and brand experiences.

Deeply influenced by modern art, photography and mountain culture, drawing inspiration from exploration, endurance and long-distance disciplines such as
mountaineering and ultra-trail running.


You can follow me on ITRA, UTMB or Strava.

I am a designer, Chief Creative Officer, entrepreneur and teacher working at the intersection of design, innovation and technology.

Graduated from the École nationale supérieure des Arts Décoratifs (ENSAD), Paris,
in 2000, with a focus on graphic
and interaction design.
My work explores the design
of brands, products and complex ecosystems across healthcare, sport, luxury and digital culture.

Collaborations include
organizations such as Nike, Adidas, Ubisoft, Mercedes-Benz, Chanel, Armani, Diesel, Musée de Grenoble and Roche.

A practice rooted in concept
-driven design, combining visual culture, interaction design and emerging technologies to create meaningful systems, products and brand experiences.

Deeply influenced by modern art, photography and mountain culture, drawing inspiration from exploration, endurance and
long-distance disciplines such
as mountaineering and ultra-trail running.

You can follow me on ITRA, UTMB or Strava.

I am a designer, Chief Creative Officer, entrepreneur and teacher working at the intersection of design, innovation and technology.

Graduated from the École nationale supérieure des Arts Décoratifs (ENSAD), Paris, in 2000, with a focus on graphic and interaction design.
My work explores the design of brands, products and complex ecosystems across healthcare, sport, luxury and digital culture.

Collaborations include organizations such as Nike, Adidas, Ubisoft,
Mercedes-Benz, Chanel, Armani, Diesel, Musée de Grenoble and Roche.


A practice rooted in concept-driven design, combining visual culture, interaction design and emerging technologies to create meaningful systems, products and brand experiences.

Deeply influenced by modern art, photography and mountain culture, drawing inspiration from exploration, endurance and long-distance disciplines such as mountaineering and ultra-trail running.


You can follow me on ITRA, UTMB or Strava.

EXPERIENCE

Co-Founder & Chief Creative Officer

SOUFFL, global design and innovation studio

2014–2026

Senior Art Director

BBDO

2010-2014

Senior Art Director (Freelance)

Digitas, digital agency

2008

Senior Art Director (Freelance)

Megalo(s)

2008

Senior Art Director

Duke, a Razorfish company

2005-2008

UI/UX Art Director

Ubisoft

2005

Freelance Art Director

2001-2005

Teaching

Program Director, Interaction Design

e-artsup, design school

2011–2017

Professor of Interaction Design

e-artsup

2011 -2017

Professor of Interaction Design

Bern University of the Arts | Hochschule der Künste Bern

2004-2006

Areas of expertise

Strategic vision and creative direction

Defining brand vision, positioning and creative systems across complex ecosystems. Leading the design of brands, narratives and experiences that connect strategy, culture and technology.

Product, service and experience design

Designing digital and hybrid products, services and platforms. Creating interaction models and interfaces that connect people, data and environments across physical and digital contexts.

Innovation and future driven design

Leading innovation through design research, systems thinking and foresight. Exploring emerging technologies and translating weak signals into new concepts, ventures and market opportunities.

Entertainment and immersive storytelling

Creating concepts, worlds and experiences for entertainment and interactive media. Bridging narrative, technology and design to shape new forms of engagement.

User and behavioral insight

Using research, ethnography and user insight to inform strategy, product design and service innovation.

Entrepreneurship and venture creation

Building new ventures, products and business models through design led innovation, from early concept to market validation.

RECOGNITION

2x FWA awards

1x Etoile observateur du design

1x W3 Award - Gold

Tom Clancy’s Splinter Cell: Double Agent — award winning project (GameSpy, TeamXbox, IGN).

PUBLICATIONS

Typography for Screen. Type in Motion.

Sandu Publishing Co., Ltd · 29 déc. 2019

Logo Design

TASCHEN · 2007